Nidal | Nestlé México
Brand & Packaging Redesign
A Design Evolution
This rebranding and packaging redesign project for Nestlé Nidal focused on elevating the brand’s visual presence while maintaining its trusted identity. Our approach centered on creating a design that reflects modernity and professionalism, resonating with parents seeking reliable nutritional solutions for their children. By refining the logo, typography, and color palette, we crafted a cohesive and contemporary look that aligns with Nestlé’s global standards while catering to the local market in Mexico.
The packaging was reimagined to improve shelf appeal and clarity, ensuring that essential product information is communicated effectively. Through thoughtful visual hierarchy and intuitive design, we made it easier for parents to distinguish between the Nidal 1 and Nidal Infantil variants. This project not only refreshed the brand’s image but also strengthened its connection with its target audience, showcasing iGraph Studio’s expertise in blending creativity with strategic design.
Branch
Design
Project Types
Product Design
Branding
Packaging
Status
Completed
The Project Process
Our work on the Nestlé Nidal rebranding project began with an in-depth exploration of the brand’s identity, market position, and consumer perceptions. The goal was to create a compelling design system that not only communicates Nidal’s unique nutritional benefits but also establishes it as a distinct and trusted choice for moms. Through extensive research and workshops, we identified opportunities to differentiate Nidal from competitors like Nido, crafting a proprietary look that embodies quality, affordability, and emotional connection.
The creative process involved aligning the visual design with the core proposition of “strength and health.” We developed a cohesive brand identity that resonates with moms from the start of their motherhood journey. By focusing on the emotional bond between mother and child, we aimed to build trust and lifelong affinity for the brand. Our design highlights Nidal’s key nutritional benefits, such as immunity support and growth enhancement, while ensuring the brand stands out in a competitive category.
Key Highlights:
- Brand Identity: Developed a unique, proprietary look that differentiates Nidal from Nido and competitors.
- Consumer Connection: Crafted a visual narrative that emotionally connects with moms and builds trust.
- Nutritional Messaging: Clearly communicated the benefits of strength, health, and immunity support.
- Design System: Created a cohesive system that ensures clarity, quality, and affordability across packaging.
- Category Positioning: Identified white space in the market to establish Nidal as the go-to infant formula for moms seeking reliable nutrition.